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BBS MARKETING (MKT)

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Qualification : BACHELOR OF BUSINESS STUDIES DEGREE

Award Type and NFQ level : UNDERGRADUATE DEGREE (8)

CAO/PAC code : MH404

CAO Points : 400

Closing Date : 01 July 2019

View QQI details

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.

Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.

Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

  • If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.
  • You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.
  • This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.
1st year
  • Core marketing topics including Consumer Behaviour and Consumer Research and Marketing.
  • In addition, you study other Business modules, including Introduction to Managing Innovation

2nd year

  • Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and Operations Management.
  • Optional 10 credit Electives

Final year

  • Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year
  • A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management
Course Duration: 3 years (BBS) or 4 years (BBA)

  • Business graduates are consistently among the most employable in the Irish education system. Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or, indeed, work in any sector or industry as a marketing executive.
  • As you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the importance of the view of the final customer. As a marketer, you will see products and services from their inception right through to their use by the final consumer and have input every step of the way. Marketing is also international in nature and you never know where in the world it will take you!
  • The School of Business also offers a range of postgraduate programmes for Marketing graduates.
This table displays the requirements for Leaving Certificate applicants.
Subject Required Ordinary Level Grade Higher Level Grade
Irish Yes O6 H7
English Yes O6 H7
Language No N/A N/A
Math Yes O4 H7
Science No N/A N/A

International & EU/EFTA Entry Requirements

Mature Students

A mature student is 23 years or older by 1st January in the year of entry to the University. For part-time degrees the mature age is 21. Admission is based on your application. Written assessment and/or interview. 
 
O4/H7 Leaving Certificate Mathematics or equivalent is required.
 
Apply to the CAO by February 1st 2019. Late applications from mature students may be accepted after this date - consult the Undergraduate Studies website for updates. Application may not be made to the CAO after May 1st 2019.
 
Mature students must complete the CAO section for mature applicants fully, indicating clearly past or current studies, and outlining educational goals and objectives. Applicants are assessed on the basis of the information provided on their CAO application form. All questions should be answered in full.

Mature student applicants who have a disability 

If you have a disability or specific learning difficulty (e.g. dyslexia), and require examination support for any required written tests, please submit supporting documentation by 15 March 2019 to the Access Office. Unfortunately we are unable to consider applications for alternative examination accommodation after this deadline. 

For further information on the supporting documentation required, as well as examination and other supports visit the Access Office website.

01 February 2019

Additional Information

Leaving Certificate applicants are required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics.
 
 
The Maynooth Education
Click here for details about 1st year optional Critical Skills courses and 2nd year optional Electives and degree pathways. 
 
HEAR and DARE
DARE: The Disability Access Route to Education is a third level alternative admissions scheme for school-leavers whose disabilities have had a negative impact on their second level education.
 
HEAR: The Higher Education Access Route is a third level admissions scheme for school leavers from socioeconomically disadvantaged backgrounds.
 

 

The application process depends on the type of applicant you are. Click here for all information about how to apply.

Categories of applicant:

  • School-leavers (Leaving Certificate students)
  • Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
  • EU/EFTA/UK students
  • International students (outside the EU)
  • QQI (Further Education) students
  • Transferring students
  • Deferring students

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