BBS MARKETING (MKT)

Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.

Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.

Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.

• If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.
• You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.
• This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.