Award Type and NFQ level : UNDERGRADUATE DEGREE (8)

CAO/PAC code : MH404

CAO Points : 405

Closing Date : 01 February 2018

View QQI details

In successful organisations successful marketing does not occur by chance, but rather through careful analysis of market needs, management of the marketing function, understanding of the art and science of communications and understanding the capabilities of the business and how it connects these to customers’ needs, wants and desires. Marketing is an applied science, and so a feature of this degree is exploring current marketing problems and crafting possible solutions for real companies to these marketing and business problems.
In the first year of this degree students obtain an understanding of both the foundational principles of marketing and consumer behaviour and how businesses work. In the second year students obtain a deeper understanding of the processes of marketing communications.
Choose this degree if you are interested in
  • Gaining a comprehensive grounding in all areas of marketing management, enterprise, operations management and strategy;
  • Developing core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context;
  • Understanding where, when and how to spend your marketing budget to greatest effect, planning market research, developing strategic marketing plans and creating persuasive communications, while considering the needs of a multicultural, international business environment;
  • Working with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking and experiential marketing. The programme will also challenge you to apply your marketing and business knowledge to marketing problems to real-life scenarios working closely with a range of organisations;
  • availing of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability) – providing you with practical business work experience that can enhance your employment skills upon graduation.
1st year
  • Core marketing topics including Consumer Behaviour and Marketing 
  • You also study Business modules including Management and Innovation
2nd year
  • Specialise in Marketing taking modules in Brand Management, Marketing Communications and Marketing Management along with core Business modules
  • After 2nd year you can apply for a study or placement year abroad
Final year
  • A more strategic view of the marketing function with modules in Strategic Marketing, International Marketing along with Business modules
  • If you successfully complete the study or placement year you will graduate with a BBA 
Course Duration: 3 years (BBS) or 4 years (BBA)

Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or indeed work in any sector or industry as a marketing executive. As you study marketing, you will gain knowledge and skills that can help you in any business-related career, because you will understand the importance of the view of the final customer. As a marketer you will see products and services from inception right through to use by the final consumer and have input every step of the way. Marketing is also international in nature and you never know where in the world it will take you!
The School of Business currently offers the following range of postgraduate programmes:
  • MSc in Strategy and Innovation 
  • MSc IT Enabled Innovation
  • PhD in Management
This table displays the requirements for Leaving Certificate applicants.
Subject Required Ordinary Level Grade Higher Level Grade
Irish Yes O6 H7
English Yes O6 H7
Language No N/A N/A
Math Yes O4 H7
Science No N/A N/A

International & EU/EFTA Entry Requirements

Mature Students

A mature student is 23 years or older by 1st January in the year of entry to the University. For part-time degrees the mature age is 21. Admission is based on your application. Written assessment and/or interview. 
O4/H7 Leaving Certificate Mathematics or equivalent is required.
Apply to the CAO by February 1st 2018. Late applications from mature students may be accepted after this date - consult the Undergraduate Studies website for updates. Application may not be made to the CAO after May 1st 2018.
Mature students must complete the CAO section for mature applicants fully, indicating clearly past or current studies, and outlining educational goals and objectives. Applicants are assessed on the basis of the information provided on their CAO application form. All questions should be answered in full.

Mature student applicants who have a disability 

If you have a disability or specific learning difficulty (e.g. dyslexia), and require examination support for the written tests, please submit supporting documentation by 1 March 2018 to the Access Office. Unfortunately we are unable to consider applications for alternative examination accommodation after this deadline. 

For further information on the supporting documentation required, as well as examination and other supports visit the Access Office website.

Additional Information

Leaving Certificate applicants are required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics.
New Maynooth Education
Click here for details about 1st year optional Critical Skills courses and 2nd year optional Electives and degree pathways. 
DARE: The Disability Access Route to Education is a third level alternative admissions scheme for school-leavers whose disabilities have had a negative impact on their second level education.
HEAR: The Higher Education Access Route is a third level admissions scheme for school leavers from socioeconomically disadvantaged backgrounds.


The application process depends on the type of applicant you are. Click here for all information about how to apply.

Categories of applicant:

  • School-leavers (Leaving Certificate students)
  • Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
  • EU/EFTA/UK students
  • International students (outside the EU)
  • QQI (Further Education) students
  • Transferring students
  • Deferring students


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