Christian Martin lectures across different modules in Marketing. His teaching interests are consumer behavior, research methods, branding, and international aspects of marketing. Christian's research interests are in the areas of human values and identities with a specific focus on human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs. His research draws on and combines insights from marketing, as well as social and environmental psychology. In his research, Christian frequently uses experimental as well as survey research designs. Christian has completed a bank apprenticeship and worked in the banking sector in Germany before pursuing an academic career.
Christian's research focuses on topics related to human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs. Among others, Christian currently studies the following questions:
- Why do consumers differ in the importance they assign to environmental protection in their behavior?
- Why do consumers on average assign more (less) importance to material possessions when they are young (old)?
- How can consumers' environmental identities be conceptualized and measured best?
- Is there a tension between materialistic tendencies and environmental friendliness in consumers and what are the consequences if there is one?
Peer Reviewed Journal
|2023||Christian Martin (2023) 'Biospheric values as predictor of climate change risk perception: A multinational investigation'. Risk Analysis, . [DOI]|
|2022||Leila Rahmani;Simona Haasova;Sandor Czellar;Valentina Clergue;Christian Martin (2022) 'How Often Do You Think About Your Relationship With Nature? The Measurement of Environmental Identity Salience and Its Relationship With Proenvironmental Behaviors'. Frontiers in Psychology, . [DOI]|
|2020||Pia Furchheim, Christian Martin, Felicitas Morhart (2020) 'Being green in a materialistic world: Consequences for subjective well‐being'. Psychology and Marketing, 37 (1):114-130. [DOI]|
|2019||Christian Martin, Sandor Czellar, Mario Pandelaere (2019) 'Age-Related Changes in Materialism in Adults--A Self-Uncertainty Perspective'. Journal of Research in Personality, 78 :16-24. [DOI] [Full-Text]|
|2017||Christian Martin, Sandor Czellar (2017) 'Where do biospheric values come from? A connectedness to nature perspective'. Journal of Environmental Psychology, 52 :56-68. [DOI] [Full-Text]|
|2016||Christian Martin, Sandor Czellar (2016) 'The extended Inclusion of Nature in Self scale'. Journal of Environmental Psychology, 47 :181-194. [DOI]|
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