Dr Alireza Keshavarz

School of Business

Lecturer/Assistant Professor

School of Business
(01) 708 6596


Alireza Keshavarz is a Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris. His research interest lies in strategic marketing, strategic sales force management, and strategic marketing ambidexterity. Alireza's main research revolves around the dynamics and competitive effects of salesforce compensations and mobility. He also investigates the gender pay and promotional gaps within salesforces in organizations. Alireza is currently a member of AMA, EMAC, CNRS Lab GREG-HEC and Labex ECODEC. His research has been presented at and published in the Journal of the Academy of Marketing Science (JAMS)Journal of Business Research (JBR), and the proceedings of several conferences, including AMA, EMAC, Marketing Science, and SMS. He teaches sales management, marketing, marketing analytics, business analytics, and marketing research in bachelor, master's, and MBA courses.

Research Interests

Sales Force Management
Compensation and Incentives
Sales Force Mobility
B2B Marketing and Strategic Marketing Ambidexterity 

Peer Reviewed Journal

Year Publication
2023 Keshavarz, A.R.; Rouzies, D.; Kramarz, F.; Quelin, B.; Segalla, M. (2023) 'How do firms value sales career paths?'. Journal of the Academy of Marketing Science, . [Link] [DOI]
2023 Keshavarz, A.R.; Gölgeci, I. (2023) 'The value of the sales function: A multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies'. Journal of Business Research, 156 . [Link] [DOI]

Conference Contribution

Year Publication
2022 Alireza Keshavarz (2022) Turnover of Heterogeneous Salespeople and Differential Compensation: The Effect of Geographic Concentration of Salespeople LEED Workshop 2022 Porto, 27/06/2022-28/06/2022.
2020 Alireza Keshavarz (2020) Heterogenous Salespeople Turnover and Differential Compensation European Marketing Academy Conference (EMAC) Hamburg, Germany, .
2020 Alireza Keshavarz (2020) Compensation Inequality and Turnover of Heterogeneous Salespeople: A Multilevel Study of the Moderating Effects of Environmental, Industrial and Organizational Factors INFORMS Marketing Science Annual Conference Rome, Italy, .
2017 Alireza Keshavarz (2017) How Do Firms Value Sales Career Paths? Thought Leadership in Sales Profession Paris, France, .
2016 Alireza Keshavarz (2016) Institutional Environments and the importance of Sales Units AMA Winter Marketing Educators Conference Las Vegas, USA, .
2016 Alireza Keshavarz (2016) The Value of the Sales Function in Organizations European Marketing Academy Conference Oslo, Norway, .
2015 Alireza Keshavarz (2015) Labor Markets, Compensation Structure and Turnover of Sales Forces AMA Summer Marketing Educators Conference San Francisco, USA, .
Certain data included herein are derived from the © Web of Science (2023) of Clarivate. All rights reserved.

Teaching Interests

Marketing Analytics
Sales Force Management
Marketing Management
Performance Driven Marketing 
Business Analytics