Dr Alireza Keshavarz
Lecturer/Assistant Professor
Biography
Alireza Keshavarz is a Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris. His research interest lies in strategic marketing, strategic sales force management, and strategic marketing ambidexterity. Alireza's main research revolves around the dynamics and competitive effects of salesforce compensations and mobility. He also investigates the gender pay and promotional gaps within salesforces in organizations. Alireza is currently a member of AMA, EMAC, CNRS Lab GREG-HEC and Labex ECODEC. His research has been presented at and published in the Journal of the Academy of Marketing Science (JAMS), Journal of Business Research (JBR), and the proceedings of several conferences, including AMA, EMAC, Marketing Science, and SMS. He teaches sales management, marketing, marketing analytics, business analytics, and marketing research in bachelor, master's, and MBA courses.
Research Interests
Sales Force Management
Compensation and Incentives
Sales Force Mobility
B2B Marketing and Strategic Marketing Ambidexterity
Compensation and Incentives
Sales Force Mobility
B2B Marketing and Strategic Marketing Ambidexterity
Peer Reviewed Journal
Year | Publication | |
---|---|---|
2023 | Keshavarz, A.R.; Rouzies, D.; Kramarz, F.; Quelin, B.; Segalla, M. (2023) 'How do firms value sales career paths?'. Journal of the Academy of Marketing Science, . [Link] [DOI] | |
2023 | Keshavarz, A.R.; Gölgeci, I. (2023) 'The value of the sales function: A multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies'. Journal of Business Research, 156 . [Link] [DOI] |
Conference Contribution
Certain data included herein are derived from the © Web of Science (2023) of Clarivate. All rights reserved.
Teaching Interests
Marketing Analytics
Sales Force Management
Marketing Management
Performance Driven Marketing
Business Analytics
Sales Force Management
Marketing Management
Performance Driven Marketing
Business Analytics