Dr Nada Elnahla

School of Business

Lecturer / Assistant Professor

School of Business
354
(01) 708 4544

Biography

Dr. Nada Elnahla joined Maynooth University in 2022 as a Lecturer/Assistant Professor. Her previous academic appointments were as an Instructor of Marketing at Carleton University (Canada) and as an Assistant Professor of English Literature at Alexandria University (Egypt). 

Nada earned her PhD in Management/Marketing from Carleton University (2021), her PhD in Comparative Literature from Cairo University (2012), and an MA in Comparative Literature from Alexandria University (2008), where she also obtained her BA in English Literature. Her teaching experience includes undergraduate and postgraduate education programs in the fields of marketing, consumer behaviour, and literature.  

Research Interests

Nada’s research explores the impact of traditional and smart surveillance in the retail sector on customers and marketing, and its ethical implications. Additional research interests include the impact of the COVID-19 pandemic on retailing, specifically on retail workers, disposal, narratology, consumer behaviour, marketing history, and the relationship between literature and marketing.

Book Chapters

  Year Publication
2022 'MTurk: An online platform for data collection and recruitment of interview informants for mixed methods research'
Elnahla, Nada; Neilson, Leighann C. (2022) 'MTurk: An online platform for data collection and recruitment of interview informants for mixed methods research' In: SAGE Research Methods Cases. Newbury Park, California: SAGE Publications, Ltd. [DOI] [Details]
2022 'A Step-by-step guide on preparing online interview data for analysis'
Elnahla, Nada; Neilson, Leighann C. (2022) 'A Step-by-step guide on preparing online interview data for analysis' In: SAGE Research Methods: Doing Research Online Datasets. Newbury Park, California: SAGE Publications, Ltd. [DOI] [Details]

Peer Reviewed Journals

  Year Publication
2021 'Retaillance: A conceptual framework and review of surveillance in retail'
Elnahla, Nada; Neilson, Leighann C. (2021) 'Retaillance: A conceptual framework and review of surveillance in retail'. International Review of Retail, Distribution and Consumer Research, 31 (3):330-357 [DOI] [Details]
2020 'Workplace issues in the context of Aldous Huxley’s Brave New World: Mental health problems, cannabis and the division of labour'
Elnahla, Nada; McKay, Ruth (2020) 'Workplace issues in the context of Aldous Huxley’s Brave New World: Mental health problems, cannabis and the division of labour'. Transnational Corporations Review, 12 (2):106-125 [DOI] [Details]
2020 'The roles played by boards of directors: An integration of the agency and stakeholder theories'
Squires, B.; Elnahla, Nada (2020) 'The roles played by boards of directors: An integration of the agency and stakeholder theories'. Transnational Corporations Review, 12 (2):125-139 [DOI] [Details]
2019 'Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods'
Elnahla, Nada (2019) 'Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods'. Consumption Markets and Culture, 23 (5):506-511 [DOI] [Details]
2019 'Social commerce as social networking'
Doha, Ahmed; Elnahla, Nada; McShane, Lindsay (2019) 'Social commerce as social networking'. Journal of Retailing and Consumer Services, 47 :307-321 [DOI] [Details]
2016 'The other beyond the wall: A post-colonial reading of George R. R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones'
Elnahla, Nada (2016) 'The other beyond the wall: A post-colonial reading of George R. R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones'. Journal of American Academic Research, 4 (12):37-44 [Details]
2015 'Aging with Disney and the gendering of evil'
Elnahla, Nada (2015) 'Aging with Disney and the gendering of evil'. Journal of Literature and Art Studies, 83 :1-40 [DOI] [Details]

Other Journals

  Year Publication
2016 'From Europe to Baghdad: A narratological reading of two Frankensteins'
Elnahla, Nada (2016) 'From Europe to Baghdad: A narratological reading of two Frankensteins' Bulletin of Faculty of Arts, Alexandria University, 66 (83) :1-22. [Details]

Conference Publications

  Year Publication
2021 The Stressors faced by retail workers during the COVID-19 pandemic
Elnahla, Nada; Neilson, Leighann C. (2021) The Stressors faced by retail workers during the COVID-19 pandemic Association for Marketing Theory and Practice [Details]
2019 From the panopticon to Amazon Go: Surveillance in Retailing
Elnahla, Nada; Neilson, Leighann C. (2019) From the panopticon to Amazon Go: Surveillance in Retailing Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM 2019) Ottawa, Canada, , 16-MAY-19 - 19-MAY-19 , pp.165-190 [Details]
2017 Group formation in reverse auction service e-commerce
Elnahla, Nada; Doha, Ahmed; McShane, Lindsay (2017) Group formation in reverse auction service e-commerce International Conference on Business and Entrepreneurship, Supply Chain Management and Information Systems (ICBESI) Alexandria, Egypt, , 22-MAY-17 - 23-MAY-17 , pp.22-23 [Details]
2016 Isis and the mutilation of a nation’s memory
Elnahla, Nada (2016) Isis and the mutilation of a nation’s memory Twelfth International Symposium on Comparative Literature Cairo, Egypt, , pp.23-30 [Details]

Article

  Year Publication
2021 8 Ways business managers can use fiction to prepare for the uncertain reality of coronavirus.
Elnahla, Nada; McKay, Ruth (2021) 8 Ways business managers can use fiction to prepare for the uncertain reality of coronavirus. Canada: Article [Details]
2020 Shopping for the holidays? Keep our distance from retail workers.
Elnahla, Nada; Neilson, Leighann C. (2020) Shopping for the holidays? Keep our distance from retail workers. Canada: Article [Details]

Honours and Awards

  Year Title Awarding Body
2017 Paul R. Lawrence Fellowship Case Research Foundation
2019 Donald F. Dixon Scholarship Conference on Historical Analysis and Research in Marketing (CHARM)

Employment

  Employer Position From / To
Carleton University, Sprott School of Business Instructor 01-SEP-18 / 30-APR-22
Alexandria University, Faculty of Arts, English Department Assistant Professor 01-JUN-12 / 31-OCT-15
Alexandria University, Faculty of Arts, English Department Lecturer 01-SEP-04 / 01-MAY-12
Bibliotheca Alexandrina (International Library of Alexandria), Arts Centre Arts Coordinator 01-JUN-02 / 31-AUG-04

Education

  Year Institution Qualification Subject
2008 Alexandria University MA Comparative Literature
2021 Carleton University PhD Management/Marketing
2002 Alexandria University BA English Literature
2012 Cairo University PhD Comparative Literature