Dr Nada Elnahla

School of Business

Lecturer / Assistant Professor

School of Business
(01) 708 4544


Dr Nada Elnahla joined Maynooth University in 2022 as a Lecturer/Assistant Professor. Her previous academic appointments were as an Instructor of Marketing at Carleton University (Canada) and as an Assistant Professor of English Literature at Alexandria University (Egypt). 

Nada earned her PhD in Management/Marketing from Carleton University (2021), her PhD in Comparative Literature from Cairo University (2012), and an MA in Comparative Literature from Alexandria University (2008), where she also obtained her BA in English Literature. Her teaching experience includes undergraduate and postgraduate education programs in the fields of marketing, consumer behaviour, and literature. 

Research Interests

Nada’s research explores the impact of traditional and smart  surveillance in the retail sector on customers and marketing, and its  ethical implications. Additional research interests include loyalty programmes, retailing, disposal, narratology, consumer behaviour, marketing history, and the relationship between literature and marketing.

Peer Reviewed Journal

Year Publication
2022 Elnahla, N.; Banu, N. T.; Neilson, L.C. (2022) 'ALDO, the COVID19 pandemic, and supply chain disruptions'. Journal of Critical Incidents, 15 (1):76-78. [Link]
2021 Elnahla, Nada; Neilson, Leighann C. (2021) 'Retaillance: A conceptual framework and review of surveillance in retail'. International Review of Retail, Distribution and Consumer Research, 31 (3):330-357. https://doi.org/10.1080/09593969.2021.1873817 [Full-Text]
2020 Elnahla, Nada; McKay, Ruth (2020) 'Workplace issues in the context of Aldous Huxley’s Brave New World: Mental health problems, cannabis and the division of labour'. Transnational Corporations Review, 12 (2):106-125. https://doi.org/10.1080/19186444.2020.1746598 [Full-Text]
2020 Squires, B.; Elnahla, Nada (2020) 'The roles played by boards of directors: An integration of the agency and stakeholder theories'. Transnational Corporations Review, 12 (2):125-139. https://doi.org/10.1080/19186444.2020.1757340 [Full-Text]
2019 Elnahla, Nada (2019) 'Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods'. Consumption Markets and Culture, 23 (5):506-511. https://doi.org/10.1080/10253866.2019.1653288 [Full-Text]
2019 Doha, Ahmed; Elnahla, Nada; McShane, Lindsay (2019) 'Social commerce as social networking'. Journal of Retailing and Consumer Services, 47 :307-321. http://doi.org/10.1016/j.jretconser.2018.11.008 [Full-Text]
2016 Elnahla, Nada (2016) 'The other beyond the wall: A post-colonial reading of George R. R. Martin’s A Song of Ice and Fire and HBO’s Game of Thrones'. Journal of American Academic Research, 4 (12):37-44. [Full-Text]
2015 Elnahla, Nada (2015) 'Aging with Disney and the gendering of evil'. Journal of Literature and Art Studies, 83 :1-40. [DOI] [Full-Text]

Book Chapter

Year Publication
2022 Elnahla, Nada; Neilson, Leighann C. (2022) 'MTurk: An online platform for data collection and recruitment of interview informants for mixed methods research' In: SAGE Research Methods Cases. Newbury Park, California : SAGE Publications, Ltd. https://dx.doi.org/10.4135/9781529799248
2022 Elnahla, Nada; Neilson, Leighann C. (2022) 'A Step-by-step guide on preparing online interview data for analysis' In: SAGE Research Methods: Doing Research Online Datasets. Newbury Park, California : SAGE Publications, Ltd. https://dx.doi.org/10.4135/9781529604313

Conference Publication

Year Publication
2024 Elnahla, Nada; Neilson, Leighann C. (2024) 2024 On-line CHORD (Centre for the History of Retailing and Distribution) Seminars CHORD Blog: Something for everyone? The rise and fall of trading stamps in America (1891-2008) [Link]
2023 Elnahla, Nada; Neilson, Leighann C. (2023) Proceedings of the British Academy of Management Conference (BAM2023) Immigrants’ nonvoluntary disposal regret Brighton, UK, 04/09/2023- 06/08/2023
2023 Elnahla, Nada; Neilson, Leighann C. (2023) Academy of Marketing (AM2023) Conference Proceedings Book: From Revolution to Revolutions You are under surveillance: A conceptual review of surveillance studies in physical retail Birmingham, UK,
2021 Elnahla, Nada; Neilson, Leighann C. (2021) Association for Marketing Theory and Practice The Stressors faced by retail workers during the COVID-19 pandemic [Link]
2019 Elnahla, Nada; Neilson, Leighann C. (2019) Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM 2019) From the panopticon to Amazon Go: Surveillance in Retailing Ottawa, Canada, 16/05/2019- 19/05/2019 [Link]
2017 Elnahla, Nada; Doha, Ahmed; McShane, Lindsay (2017) International Conference on Business and Entrepreneurship, Supply Chain Management and Information Systems (ICBESI) Group formation in reverse auction service e-commerce Alexandria, Egypt, 22/05/2017- 23/05/2017
2016 Elnahla, Nada (2016) Twelfth International Symposium on Comparative Literature Isis and the mutilation of a nation’s memory Cairo, Egypt,


Year Publication
2023 Nada Elnahla (2023) How supermarkets turned loyalty cards into a data treasure trove. [Media] [Link]

Other Journal

Year Publication
2016 Elnahla, Nada (2016) 'From Europe to Baghdad: A narratological reading of two Frankensteins' Bulletin of Faculty of Arts, Alexandria University, 66 (83) :1-22.


Year Publication
2021 Elnahla, Nada; McKay, Ruth (2021) 8 Ways business managers can use fiction to prepare for the uncertain reality of coronavirus. Canada: [Article] [Link]
2020 Elnahla, Nada; Neilson, Leighann C. (2020) Shopping for the holidays? Keep our distance from retail workers. Canada: [Article] [Link]
Certain data included herein are derived from the © Web of Science (2024) of Clarivate. All rights reserved.

Professional Associations

Description Function From / To
Academy of Marketing Member -
British Academy of Management Member -
Irish Academy of Management Member -
Innovation Value Institute (IVI), Digital Retail Cluster, Researcher Research in collaboration with Industry -
LERO, Science Foundation Ireland Research Centre for Software, Member Research Centre -

Honors and Awards

Date Title Awarding Body
20/02/2024 MUSSI Research Grants Scheme Maynooth University Social Sciences Institute
01/08/2023 Seed Funding Maynooth University School of Business
01/01/2017 Paul R. Lawrence Fellowship Case Research Foundation
01/01/2019 Donald F. Dixon Scholarship Conference on Historical Analysis and Research in Marketing (CHARM)


Employer Position From / To
Carleton University, Sprott School of Business Instructor 01/09/2018 - 30/04/2022
Alexandria University, Faculty of Arts, English Department Assistant Professor 01/06/2012 - 31/10/2015
Alexandria University, Faculty of Arts, English Department Lecturer 01/09/2004 - 01/05/2012
Bibliotheca Alexandrina (International Library of Alexandria), Arts Centre Arts Coordinator 01/06/2002 - 31/08/2004


Start date Institution Qualification Subject
Carleton University PhD Management/Marketing
Cairo University PhD Comparative Literature
Alexandria University MA Comparative Literature
Alexandria University BA English Literature

Editorial / Academic Reviews

Amount Role From / To
Journal of Historical Research in Marketing Reviewer -
Journal of Retailing and Consumer Services Reviewer -
Irish Journal of Management Reviewer -
Case Research Journal Reviewer -
Journal of Consumer Behaviour Reviewer -
The CASE Journal Reviewer -
Journal of Consumer Marketing Reviewer -
International Review of Retail, Distribution and Consumer Research Reviewer -
Emerging Markets Case Studies Reviewer -