Dr Gillian Moran

Lecturer / Assistant Professor
Biography
Research Interests
Book Chapters
Year | Publication | |
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2021 | 'Please don’t put a price on our lives”: Social media and the contestation of value in Ireland’s pricing of orphan drugs'
G. Moran and N. Mountford (2021) 'Please don’t put a price on our lives”: Social media and the contestation of value in Ireland’s pricing of orphan drugs' In: Healthcare Activism: Markets, Morals, and the Collective Good. U.K: Oxford University Press. [Details] |
Peer Reviewed Journals
Year | Publication | |
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2019 | 'Message content features and social media engagement: evidence from the media industry'
Moran G.;Muzellec L.;Johnson D. (2019) 'Message content features and social media engagement: evidence from the media industry'. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, [DOI] [full-text] [Details] |
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2017 | 'eWOM credibility on social networking sites: A framework'
Moran, G. and Muzellec, L. (2017) 'eWOM credibility on social networking sites: A framework'. Journal of Marketing Communications, 23 (2):149-161 [DOI] [full-text] [Details] |
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2014 | 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making'
Moran, G;Muzellec, L;Nolan, E (2014) 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making'. Journal of Advertising Research, 54 :200-204 [DOI] [full-text] [Details] |
Conference Contributions
Year | Publication | |
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2022 | Academy of Marketing Science Annual Conference.
O'Connor, C., Moran, G., and Carson, G. (2022) Academy of Marketing Science Annual Conference. [Oral Presentation], The Role of Formative Experiential Learning in Addressing the Multifaceted Nature of Skills Required by Future Marketers, Monterey, CA, USA [Details] |
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2021 | Cornell Notes: A Key to Engaged Students in Large Undergraduate Business Classes.
Ryazanova, O., Donovan, P., Coughlan, J., Moran, G. & Chugh, R. (2021) Cornell Notes: A Key to Engaged Students in Large Undergraduate Business Classes. [Oral Presentation], Management Education & Development division's Writers' Workshop, Academy of Management conference (online) [Details] |
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2020 | European Marketing Academy Annual Conference - IJRM/JCR Paper Development Workshop.
Moran G. & Mountford, N. (2020) European Marketing Academy Annual Conference - IJRM/JCR Paper Development Workshop. [Refereed Abstracts], The Media and the Masses: Discursive Legitimation and Legitimacy Diffusion in Advancing Consumer Movements, Budapest (online) [Details] |
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2020 | European Group for Organizational Studies Annual Conference.
Mountford, N. & Moran, G. (2020) European Group for Organizational Studies Annual Conference. [Oral Presentation], Levels of legitimacy – The recursive and discursive relationships between actors, populations and forums in their ability to [de]legitimize market practices, Hamburg (online) [Details] |
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2019 | Academy of Marketing Science Conference.
O'Connor, C., Moran, G. and Luethge, D. (2019) Academy of Marketing Science Conference. [Oral Presentation], Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners, Vancouver [Details] |
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2019 | Health Activism Between Markets and Morals.
Mountford N.; Moran G. (2019) Health Activism Between Markets and Morals. [Oral Presentation], If the price is right… Social media and market (re)-organization in Ireland’s pricing of orphan drugs, Dublin, Ireland , 20-SEP-19 - 20-SEP-19 [Details] |
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2017 | ICBTS International Education Social Sciences and Humanities Research Conference.
Luethge, D.J., Cangioni, C. & Moran, G (2017) ICBTS International Education Social Sciences and Humanities Research Conference. [Oral Presentation], Face-to-face learning, cross-cultural virtual teams and study abroad: Incorporating experiential learning into a multi-modal class, London [Details] |
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2016 | European Marketing Academy Conference (EMAC).
Moran G. (2016) European Marketing Academy Conference (EMAC). [Oral Presentation], Interactive content features on Facebook: Does user engagement need a little nudge?, BI Norwegian Business School, Oslo, Norway [Details] |
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2013 | Irish Academy of Management.
Moran, G (2013) Irish Academy of Management. [Oral Presentation], The Credibility of Engaged Communities, Waterford Institute of Technology [Details] |
Blog
Year | Publication | |
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2019 | Why saying hello is a good idea in third level education.
O'Connor, C., Moran, G. and Luethge, D. (2019) Why saying hello is a good idea in third level education. Ireland: Blog [Details] |
Media
Year | Publication | |
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2018 | Brand it like Beckham.
Moran G. (2018) Brand it like Beckham. Media [Details] |