Dr Max Yu

Lecturer / Assistant Professor
Biography
Research Interests
Peer Reviewed Journals
Year | Publication | |
---|---|---|
2022 | 'Anticipated Guilt and Anti-Littering Civic Engagement in an Extended Norm Activation Model'
Rosenthal, Sonny; Yu, Max S. C. (2022) 'Anticipated Guilt and Anti-Littering Civic Engagement in an Extended Norm Activation Model'. Journal of Environmental Psychology, 80 [DOI] [Details] |
Book Chapters
Year | Publication | |
---|---|---|
2016 | 'Multiple Celebrity Endorsement'
Pappu, Ravi; Yu, Max S. C. (2016) 'Multiple Celebrity Endorsement' In: Making a Difference Through Marketing. Singapore: Springer. [Details] |
Conference Publications
Year | Publication | |
---|---|---|
2022 | Neutrality is Complicit: Effect of Political Ideology on Neutral Brand Preference
Yu, Max S. C.; Ng, Sharon; Allard, Thomas (2022) Neutrality is Complicit: Effect of Political Ideology on Neutral Brand Preference The Association for Consumer Research Conference [Details] |
|
2022 | Effect of Political Ideology on Online Interpersonal and Information Evaluation
Yu, Max S. C.; Briley, Donnel A. (2022) Effect of Political Ideology on Online Interpersonal and Information Evaluation The Association for Consumer Research Conference [Details] |
Education
Year | Institution | Qualification | Subject | |
---|---|---|---|---|
2018 | University of Sydney | Doctoral | Marketing | |
2012 | University of Queensland | Bachelor (Hon) | Business Management |
Employment
Employer | Position | From / To | |
---|---|---|---|
Nanyang Technological University | Postdoctoral Research Fellow | 01-DEC-20 / 30-SEP-22 | |
National University of Singapore | Postdoctoral Research Fellow | 01-AUG-19 / 30-JUN-20 |
Honours and Awards
Year | Title | Awarding Body | |
---|---|---|---|
2012 | The University of Queensland Business School Honours Scholarship | University of Queensland | |
2014 | The University of Sydney Business School Research Scholarship | University of Sydney | |
2015 | The University of Sydney Business School Fee Award Scholarship | University of Sydney | |
2011 | The University of Queensland Business School Dean’s list | University of Queensland |
Professional Associations
Association | Function | From / To | |
---|---|---|---|
Beta Gamma Sigma | Member | / | |
Academy of Marketing Science | Member | / | |
Association for Consumer Research | Member | / | |
Society for Consumer Psychology | Member | / |
Reviews
Journal | Role | |
---|---|---|
Rationality And Society | Reviewer | |
Journal Of Consumer Research | Reviewer |