BSc PRODUCT DESIGN (MARKETING & INNOVATION)

> Opportunity to take a six-month, full-time work experience placement, in a relevant employment setting.
> Students acquire a broad understanding of product design from both an engineering and a marketing point of view - leading you to create solutions that balance business viability, human desirability and technical feasibility.
> As a student of Product Design, you will learn to harness your creative, artistic, and problem-solving skills. You will also gain a relevant understanding of technology and materials, and a sensitive awareness of human needs and behaviour through user-centred design. You will learn to combine these abilities to create products that satisfy, even delight, users. You will acquire an understanding of Product Design from both an engineering and a marketing point of view.
> You will learn from accomplished designers and design entrepreneurs - people who have experience designing in sports equipment, medical devices, user interfaces and consumer electronics and homeware – as well as having impeccable academic credentials.