If you are a recent business or marketing graduate seeking to build your career in marketing or a marketing professional who wants to move to the next level of their career in marketing, this degree provides you with the skills, competences and knowledge to achieve this goal. Marketing is often seen as a tactical activity with significant attention being paid to issues like digitisation of marketing and the rise of social media. However, this programme takes you behind these tactical issues and considers how these technologies and other key skills can be deployed effectively and efficiently in organisations. This programme provides with key marketing knowledge and analytical skills to understand the market of today and generate, develop and implement strategies that provide real value for organisations. Successful marketers are able to work in teams and develop solutions for clients, be they internal or external. Our approach to learning by doing gives you the opportunity to develop these skills with real client projects throughout the programme.
The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This programme is underpinning by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.
This programme provides graduates with significant insights into the modern consumer and insights into how businesses, including government, operate from a marketing perspective. A strategic perspective on the different challenges facing organisations, including big data, social media, globalisation and changing consumers will enable you to take your career to the next level. There are significant opportunities to enhance your employability: a live case study with a company, a focus on international selling (a key national objective evidenced by recent Enterprise Ireland reports), and a concentration on analytical skills. These specific experiences are enhanced by a core module that emphasises your personal career journey. The Work Placement or Business Research Project capstone elements are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work.
You must hold a Business, Management, or Marketing degree, or a Business related (level 8) degree, having achieved a minimum of a 2.2 honours (or equivalent) overall. Alternatively, you may hold a non-Business degree (minimum 2.2 overall) with at least five years’ relevant work experience. Exceptionally, consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years’ relevant work experience, at least three of which are in a management position. For the MSc Strategic Marketing, this experience should involve marketing responsibilities. International applicants are expected to have the equivalent of an honours degree from an Irish university and meet English language requirements.
This intensive and fast-paced specialist Masters programme develops a high level of competence in marketing strategy across the programme, be that in full-time mode (12 months) or part-time model (24 months). Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Dissertation/Placement conducted between May and August. Placement is only available to full time students. Student allocations to one of these pathways are made by the School of Business based on student academic performance and academic guidance.The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester for those taking the Project option. Part-time students attend their sessions over two years, completing the Business Research Project in their second year. Modules have been chosen to reflect the current business and marketing environment. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your marketing knowledge into practice with a live client on a real marketing problem. Themes may include:
- Career Planning and Development
- The Digital Marketplace
- Strategic Management: Tools and Concepts
- Consumer Behaviour and Sustainability
- Marketing Analytics
- International Sales Management
- Marketing Live
- Actionable Insights through Research
- Business Research Project / Dissertation / Placement
Apply online at PAC, choose Maynooth University
PAC Code: MH88D (full-time) / MH89D (part-time)