The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This programme is underpinning by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.
Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
International applicants must have a recognised primary degree in Business which is considered equivalent to Irish university primary degree level at 2.2.
Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.
National University of Ireland Maynooth’s TOEFL code is 8850
This intensive and fast-paced specialist Masters programme develops a high level of competence in marketing strategy across the programme. Modules are delivered over four semesters (September-January & February-May) with the Business Research Project conducted in the second year. The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every month, followed by less structured supervision contact for those taking the Project option. Modules have been chosen to reflect the current business and marketing environment. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your marketing knowledge into practice with a live client on a real marketing problem
Online application only http://www.pac.ie/maynoothuniversity
The following information should be forwarded to PAC, 1 Courthouse Square, Galway or uploaded to your online application form:
Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of birth certificate or valid passport.