Dr Ali Nazarpour and Prof Joseph Coughlan of Maynooth University School of Business have been leading a study to develop and test an integrated model of how investments in manufacturing practices affect mass customisation capability and operational performance, using data collected from 14 countries. In collaboration with other leading Business Schools such as ESADE (Ramon Llull University, Barcelona) and UCD Smurfit School they provide evidence of the role of mass customisation capability in generating both cost and flexibility performance. Through identifying and testing contingency factors that have an impact on the capability–performance relationship, they contribute to both the academic and practitioner community with potentially compelling answers to the question of why developing capabilities are not always successful.
To date, the results of this project were presented in two prestigious international conferences:
Is Mass Customisation Suitable for Every Industry?
Nazarpour, A. Fynes, B. Coughlan, J. Asian, S. (2018) Is Mass Customisation Suitable for Every Industry? Proceedings of 25th European Operations Management Association (EurOMA) Conference, Budapest, Hungary.
Is Mass Customisation for Every Country?
Nazarpour, A. Fynes, B. Coughlan, J. (2018) Is Mass Customisation for Every Country?. [Oral Presentation], Production and Operations Management Society (POMS) International Conference, Granada, Spain
As this is an ongoing project, the latest findings were presented in Operations and Supply Chain Management seminar series at Smurfit Business School:
Development of Mass Customisation Capability: Investments, Synergies and Contingency Factors.
Nazarpour, A. Fynes, B. Coughlan, J. Wiengarten, F. (2018) Development of Mass Customisation Capability: Investments, Synergies and Contingency Factors. [Oral Presentation], Operations and Supply Chain Management seminar series, Michael Smurfit Graduate Business School, Dublin, Ireland.