For young people worldwide, Korea now means Kpop acts like BTS rather than a stand-off over missiles between Donald Trump and Kim Jong-un.
When we turn on the telly this month to begin watching the 2018 Winter Olympics from Pyeonchang in South Korea, many will be wondering what the Olympics could come to mean for political and economic relations between the Koreas and the West.
What comes to mind for most people is probably the war of words between US President Donald Trump and North Korea’s leader Kim Jong-un about the size of their nuclear weapons.
Read the rest of this piece, based on Rebecca King O'Riain's latest research, on RTE's Brainstorm website.
BTS at the American Music Awards 2017. Photo: Dave Bedrosian/Geisler-Fotopress/DPA/PA Images