What drives strategic agility of multinational enterprises (MNEs) in the emerging markets?

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Tuesday, November 30, 2021 - 15:30

The study of Dr Sanjay Singh and colleagues recently published in the Journal of World Business explores how the interplay of subsidiary CEOs’ work experience within MNEs and in the emerging markets and subsidiary’ knowledge of local business networks influences MNEs’ to act quickly and conclusively in the emerging markets. They found that subsidiary CEOs’ problem solving & reasoning abilities as well as linguistic & communication skills influence how MNEs sense fluctuations in market situations and implement innovative strategies swiftly and definitively when needed. If you want to know more on this, please read the article Microfoundations of Strategic Agility in Emerging Markets: Empirical Evidence of Italian MNEs in India