Local horizontal network membership for accelerated global market reach

Maynooth University’s & School of Business Dr. Adele Smith-Auchmuty with co-authors Ryan, P., Evers, N., Smith, A. and S. Andersson (2018) has written the following publication "Local horizontal network membership for accelerated global market reach".

This research explores the work of Born Global firms and how they have and can leverage the rich social capital that currently exists in their domestic market to rapidly internationalise and grow, maximising networks and pooling from existing resources. The study examines the Global Digital Animation Industry.