Dr Martin Co-Authors Paper for AMA Winter Academic Conference

Monday, February 26, 2018 - 16:30

Dr Christian Martin, Lecturer in Marketing at the School of Business has co-authored a conference contribution ‘Materialism Versus Green Values: Revisiting Research on Value Conflicts’ together with Pia Furchheim (ZHAW School of Management and Law, Switzerland) and Felicitas Morhart (University of Lausanne, Switzerland).
 
In the paper, the authors study how and why consumers who embrace a materialistic lifestyle while being concerned about the natural environment at the same time might experience diminished well-being. 
 
The paper was presented at the 2018 American Marketing Association Winter Academic Conference in New Orleans, LA (USA). 
 
Christian is the Programme Director for the BBS in Marketing. His teaching interests are consumer behaviour, research methods, branding, and international aspects of marketing.