Dr Christian Martin Joins Maynooth University School of Business.
Christian earned his PhD in Marketing from the University of Lausanne (Switzerland). He also holds an MSc in Business Administration; specialising in Business Psychology, Communication Science, and Management; from the University of Erlangen-Nuremberg (Germany). Prior to joining the School of Business, he taught and researched Marketing at the University of Lausanne and TU Dortmund University (Germany). Before entering into academia, Christian worked in the German Banking sector.
Christian uses marketing and psychological theory to explore the underlying motives and psychological consequences of sustainable and materialistic consumption. His work explores themes which include the potential conflict between pro-environmental motives and consumerism. He has a particular expertise in survey and experimental designs. In addition, his work develops measurement instruments that researchers and managers can use to explore the impact of self-concept related consumer characteristics on consumption behaviour.
Christian’s recent research has been published in the Journal of Environmental Psychology. He has presented his research at conferences including the Society for Consumer Psychology, the European Marketing Academy Conference, the Association for Consumer Research, and the British Academy of Management.