Dr Rajibul Hasan

School of Business

Lecturer/Assistant Professor

Biography

Dr Rajibul Hasan is a Lecturer/ Assistant Professor of Marketing at Maynooth University, Ireland. Previously, he worked as an Assistant Professor at Rennes School of Business and he worked as a principal investigator in the Artificial Intelligence (AI) & consumer behaviour research area of excellence. He completed his PhD from the University of Kent, UK, in the area of marketing. He specializes in understanding consumer behaviour and innovation adoption. He has published in academic journals including Tourism Management, Journal of Public Policy and Marketing, Journal of Business Research, Computer in Human Behaviour, and Journal of Marketing Management and Strategic Change. 

He maintains his personal website: www.rajibulhasan.com.He shares different interesting blogs and videos related to his research and teaching on this website. Recently, he has developed a scale database website for academics and researchers: http://scales.rajibulhasan.com/. Potential PhD candidates are very welcome to contact him with research proposals. To contact him, please click on this link: http://smartbot.rajibulhasan.com/ .This will allow you to chat with a smart bot, which can get some information from you and have Dr Rajibul contact you right away. 

Research Interests

  • Artificial Intelligence and Marketing
  • Smart Technology or Innovation Adoption
  • Brand Love or Branding
  • Bottom of the Pyramid Marketing
  • Digital Marketing

Book Chapters

  Year Publication
2018 'Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda'
Lowe, B;Hasan, MR (2018) 'Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda' In: EMERGING MARKETS FROM A MULTIDISCIPLINARY PERSPECTIVE: CHALLENGES, OPPORTUNITIES AND RESEARCH AGENDA. CHAM: SPRINGER INTERNATIONAL PUBLISHING AG. [DOI] [Details]
2018 'A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces'
Lowe,Ben; Hasan, MR; Valliara Jose, Saju (2018) 'A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces' In: Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets. United Kingdom: Emerald Publishing Limited. [Details]

Peer Reviewed Journals

  Year Publication
2020 'Analysing pro-poor innovation acceptance by income segments'
Hasan M.R.;Shams S.M.R.;Rahman M.;Haque S.E. (2020) 'Analysing pro-poor innovation acceptance by income segments'. Management Decision, [DOI] [Details]
2020 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri'
Hasan, Rajibul; Shams, S. M. Riad; Rahman, Mizan (2020) 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri'. Journal of Business Research, [DOI] [Details]
2020 'Interest rate and income disparity: Evidence from Indonesia'
Husain, Shaiara; Sohag, Kazi; Hasan, Rajibul; Shams, S. M. Riad (2020) 'Interest rate and income disparity: Evidence from Indonesia'. Journal of Strategic Change, 29 (6):665-672 [DOI] [Details]
2020 'Capitalism leading to unhealthy food consumption'
Hasan,Rajibul; YU, Zhirun (2020) 'Capitalism leading to unhealthy food consumption'. Journal of Strategic Change, 29 (6):633-643 [DOI] [Details]
2020 'Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan'
Abdunurova, Assem; USPANOVA,Maira; Hasan,Rajibul; SURAPBERGENOVA, Zinagul; KUDAIBERGENOV; Nuradin (2020) 'Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan'. Journal of Environmental Management and Tourism, 11 (6) [DOI] [Details]
2020 'Consumers' perceived value of healthier eating: ASEManalysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore'
de Kervenoael, R;Schwob, A;Hasan, R;Ting, YS (2020) 'Consumers' perceived value of healthier eating: ASEManalysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore'. Journal of Consumer Behaviour, [DOI] [Details]
2020 'Using deep learning to investigate digital behavior in culinary tourism'
Hasan,Rajibul; Abdunurova, Assem; Wang,Zheng; Wenwen; Shams, Riad (2020) 'Using deep learning to investigate digital behavior in culinary tourism'. Journal of Place Management and Development, [DOI] [Details]
2020 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy'
Shams S.M.R.;Hasan R. (2020) 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy'. European Business Review, 32 (3):459-484 [DOI] [Details]
2020 'Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots'
de Kervenoael R.;Hasan R.;Schwob A.;Goh E. (2020) 'Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots'. Tourism Management, 78 [DOI] [Details]
2019 'Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study'
Hasan, R;Liu, YG;Kitchen, PJ;Rahman, M (2019) 'Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study'. Journal of Strategic Change, 28 :345-353 [DOI] [Details]
2019 'Consumer adoption of pro-poor service innovations in subsistence marketplaces'
Hasan R.;Lowe B.;Petrovici D. (2019) 'Consumer adoption of pro-poor service innovations in subsistence marketplaces'. Journal of Business Research, [DOI] [Details]
2019 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces'
Hasan R.;Lowe B.;Petrovici D. (2019) 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces'. Journal of Public Policy and Marketing, 38 (1):61-80 [DOI] [Details]
2019 '‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love'
Palusuk N.;Koles B.;Hasan R. (2019) '‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love'. Marketing Management, 35 (1-2):97-129 [DOI] [Details]
2018 'What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries'
Hasan, R;Jha, AK (2018) 'What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries'. Journal of Strategic Change, 27 :469-476 [DOI] [Details]
2018 'Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives'
Hasan M.R.;Jha A.K.;Liu Y. (2018) 'Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives'. Computers in Human Behavior, 80 :220-228 [DOI] [Details]
2017 'Visual cues and innovation adoption among bottom of the pyramid consumers'
Hasan M.R.;Lowe B.;Rahman M. (2017) 'Visual cues and innovation adoption among bottom of the pyramid consumers'. Qualitative Market Research, 20 (2):147-157 [DOI] [Details]
2013 'Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market'
Rahman, Mizan and Hasan, Md Rajibul and Floyd, David (2013) 'Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market'. Strategic Change, 22 (3‐4):225-239 [DOI] [Details]