Dr Rajibul Hasan

    School of Business

    Lecturer/Assistant Professor

    372
    (01) 474 7524

    Biography

    Dr Rajibul Hasan is an assistant professor of marketing and programme director of MSc Digital Marketing at Maynooth University, Ireland. At Maynooth, he teaches Digital Marketing, Social Media, Contemporary Issues in Marketing (e.g., AI in Business and Marketing, AR/VR Marketing). Previously, he worked as an Assistant Professor at Rennes School of Business, France. In Rennes, he was a principal investigator of the Artificial Intelligence (AI) consumer behavior research center. Dr. Hasan completed his Ph.D. from the University of Kent, UK, in the area of marketing. He specializes in understanding consumer behavior and innovation adoption. He has published in academic journals including Tourism Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, Journal of Business Research, Computer in Human Behaviour, and Journal of Marketing Management and Strategic Change.

    He maintains his personal website: www.rajibulhasan.com, where he shares different interesting blogs and videos related to his research and teaching on this website. He also manages an Artificial intelligence and Digital Marketing Platform Website-http://upnotion.com, where he aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies. He is a founder of a global research and method platform for academics and researchers: https://scales4research.com/. This site offers different research-related resources to academics and researchers.

    Potential Ph.D. candidates are very welcome to contact him with research proposals. To contact him for Ph.D. or other opportunities, please click on this link: http://smartbot.rajibulhasan.com/ .This will allow you to chat with a smart bot, which can get some information from you and have Dr. Rajibul contact you right away. 

    Research Interests

    • Artificial Intelligence and Marketing
    • Smart Technology or Innovation Adoption
    • Brand Love or Branding
    • Bottom of the Pyramid Marketing
    • Digital Marketing
    To know more details of Dr. Hasan's research related to Artificial Intelligence and Digital Marketing, please visit the following link- http://rajibulhasan.com/?page_id=15

    Peer Reviewed Journals

      Year Publication
    2022 'Services’ digitalization in the fine-dining restaurants: A cost-benefit perspective'
    Vo-Thanh,Tan ; Zaman, Mustafeed; Hasan, Rajibul; Akter, Shahriar; DANG, Van Thac (2022) 'Services’ digitalization in the fine-dining restaurants: A cost-benefit perspective'. International Journal of Contemporary Hospitality Management, [Details]
    2022 'Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach'
    Vo-Thanh T.;Zaman M.;Thai T.D.H.;Hasan R.;Senbeto D.L. (2022) 'Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach'. Annals of Operations Research, [DOI] [Details]
    2022 'How can hotels create sustainable competitive advantages? A resource-based view'
    Zaman, M;Vo-Thanh, T;Hasan, R;Shams, SMR;Vukovic, DB (2022) 'How can hotels create sustainable competitive advantages? A resource-based view'. Journal of Strategic Marketing, [DOI] [Details]
    2022 'Motives for posting fake reviews:Evidence from a cross-cultural comparison'
    Zaman, M, Vo-Thanh, T, Nguyen, C T-K, Hasan, R, Akter, S. Mariani, M. & Hikkerova, L., (2022) 'Motives for posting fake reviews:Evidence from a cross-cultural comparison'. Journal of Business Research, [Details]
    2022 'Business School Students’ Motivations and Intentions to Pursue a Project Management Career: An Empirical Analysis'
    Andre Nemeh, Rajibul Hasan, Oncu Hazir (2022) 'Business School Students’ Motivations and Intentions to Pursue a Project Management Career: An Empirical Analysis'. British Journal of Guidance and Counselling, [DOI] [Details]
    2021 'How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go'
    Vo-Thanh T.;Zaman M.;Hasan R.;Rather R.A.;Lombardi R.;Secundo G. (2021) 'How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go'. Technological Forecasting and Social Change, 171 [DOI] [Details]
    2021 'Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective'
    Zaman M.;Vo-Thanh T.;Hasan R.;Mohiuddin Babu M. (2021) 'Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective'. Journal of Strategic Marketing, [DOI] [Details]
    2021 'Smart mirror fashion technology for the retail chain transformation'
    Ogunjimi A.;Rahman M.;Islam N.;Hasan R. (2021) 'Smart mirror fashion technology for the retail chain transformation'. Technological Forecasting and Social Change, 173 [DOI] [Details]
    2021 'The potential of chatbots in travel & tourism services in the context of social distancing'
    Hasan,Rajibul; Koles, Bernadett; Zaman, Mustafeed; Paul,Justin (2021) 'The potential of chatbots in travel & tourism services in the context of social distancing'. International Journal of Technology Intelligence and Planning, [Details]
    2021 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri'
    Hasan R.;Shams R.;Rahman M. (2021) 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri'. Journal of Business Research, [DOI] [Details]
    2020 'Using deep learning to investigate digital behavior in culinary tourism'
    Hasan, MR;Abdunurova, A;Wang, WW;Zheng, JW;Shams, SMR (2020) 'Using deep learning to investigate digital behavior in culinary tourism'. Journal of Place Management and Development, [DOI] [full-text] [Details]
    2020 'Analysing pro-poor innovation acceptance by income segments'
    Hasan M.R.;Shams S.M.R.;Rahman M.;Haque S.E. (2020) 'Analysing pro-poor innovation acceptance by income segments'. Management Decision, [DOI] [full-text] [Details]
    2020 'Interest rate and income disparity: Evidence from Indonesia'
    Husain, Shaiara; Sohag, Kazi; Hasan, Rajibul; Shams, S. M. Riad (2020) 'Interest rate and income disparity: Evidence from Indonesia'. Journal of Strategic Change, 29 (6):665-672 [DOI] [full-text] [Details]
    2020 'Capitalism leading to unhealthy food consumption'
    Hasan,Rajibul; YU, Zhirun (2020) 'Capitalism leading to unhealthy food consumption'. Journal of Strategic Change, 29 (6):633-643 [DOI] [full-text] [Details]
    2020 'Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan'
    Abdunurova, Assem; USPANOVA,Maira; Hasan,Rajibul; SURAPBERGENOVA, Zinagul; KUDAIBERGENOV; Nuradin (2020) 'Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan'. Journal of Environmental Management and Tourism, 11 (6) [DOI] [Details]
    2020 'Consumers' perceived value of healthier eating: ASEManalysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore'
    de Kervenoael, R;Schwob, A;Hasan, R;Ting, YS (2020) 'Consumers' perceived value of healthier eating: ASEManalysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore'. Journal of Consumer Behaviour, [DOI] [full-text] [Details]
    2020 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy'
    Shams S.M.R.;Hasan R. (2020) 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy'. European Business Review, 32 (3):459-484 [DOI] [full-text] [Details]
    2020 'Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots'
    de Kervenoael R.;Hasan R.;Schwob A.;Goh E. (2020) 'Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots'. Tourism Management, 78 [DOI] [full-text] [Details]
    2020 'Consumer adoption of pro-poor service innovations in subsistence marketplaces'
    Hasan R.;Lowe B.;Petrovici D. (2020) 'Consumer adoption of pro-poor service innovations in subsistence marketplaces'. Journal of Business Research, [DOI] [full-text] [Details]
    2019 'Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study'
    Hasan, R;Liu, YG;Kitchen, PJ;Rahman, M (2019) 'Exploring consumer mobile payment adoption in the bottom-of-the-pyramid context: A qualitative study'. Journal of Strategic Change, 28 :345-353 [DOI] [full-text] [Details]
    2019 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces'
    Hasan R.;Lowe B.;Petrovici D. (2019) 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces'. Journal of Public Policy and Marketing, 38 (1):61-80 [DOI] [full-text] [Details]
    2019 '‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love'
    Palusuk N.;Koles B.;Hasan R. (2019) '‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love'. Marketing Management, 35 (1-2):97-129 [DOI] [full-text] [Details]
    2018 'What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries'
    Hasan, R;Jha, AK (2018) 'What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries'. Journal of Strategic Change, 27 :469-476 [DOI] [full-text] [Details]
    2018 'Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives'
    Hasan M.R.;Jha A.K.;Liu Y. (2018) 'Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives'. Computers in Human Behavior, 80 :220-228 [DOI] [full-text] [Details]
    2017 'Visual cues and innovation adoption among bottom of the pyramid consumers'
    Hasan M.R.;Lowe B.;Rahman M. (2017) 'Visual cues and innovation adoption among bottom of the pyramid consumers'. Qualitative Market Research, 20 (2):147-157 [DOI] [full-text] [Details]
    2013 'Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market'
    Rahman, Mizan and Hasan, Md Rajibul and Floyd, David (2013) 'Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market'. Strategic Change, 22 (3‐4):225-239 [DOI] [full-text] [Details]

    Other Journals

      Year Publication
    2022 'Does the use of big data make the websites more innovative? Evidence from the UAE'
    Zaman, M., Michael, N., Michael, I. and Hasan, R. (2022) 'Does the use of big data make the websites more innovative? Evidence from the UAE' International Journal of Big Data Management, . [Details]
    2022 'How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline'
    Hasan, R, Zaman, M & Princet, E (2022) 'How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline' International Journal of Big Data Management, . [Details]
    2015 'Communication of dividend decisions and banks' share price volatility'
    Hasan, M., Hasan , R; Aziz, E., & Rahman, M. (2015) 'Communication of dividend decisions and banks' share price volatility' Review of Enterprise and Management Studies, 2 (1) :45-61. [Details]
    2013 'Rural Consumers’ Adoption of CRM in a Developing Country Context'
    Hasan, R. M., Rahman, M., & Khan, M. M. (2013) 'Rural Consumers’ Adoption of CRM in a Developing Country Context' International Journal of Business and Management Invention, 2 (9) :121-131. [Details]

    Book Chapters

      Year Publication
    2021 'Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry'
    Hasan, Rajibul; Billa, Malvika (2021) 'Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry' In: Business Model Innovation. United Kingdom: Routledge. [DOI] [Details]
    2021 'Impact of Big Data in Tourism and Hospitality: Challenges and Organizational Adaptation'
    Zaman, M., Hasan, R. & Shams, R. (2021) 'Impact of Big Data in Tourism and Hospitality: Challenges and Organizational Adaptation' In: Business Under Crisis: Contextual Transformations and Organisational Adaptations. United Kingdom: Palgrave Macmillan. [DOI] [Details]
    2021 'The Impact of Social Media on Business Model Innovation'
    Hasan, Md Rajibul; Teng, Yulin; Shams, Riad (2021) 'The Impact of Social Media on Business Model Innovation' In: Business Model Innovation. United Kingdom: Routledge. [DOI] [Details]
    2018 'Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda'
    Lowe, B;Hasan, MR (2018) 'Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda' In: EMERGING MARKETS FROM A MULTIDISCIPLINARY PERSPECTIVE: CHALLENGES, OPPORTUNITIES AND RESEARCH AGENDA. CHAM: SPRINGER INTERNATIONAL PUBLISHING AG. [DOI] [Details]
    2018 'A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces'
    Lowe,Ben; Hasan, MR; Valliara Jose, Saju (2018) 'A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces' In: Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets. United Kingdom: Emerald Publishing Limited. [Details]

    Conference Publications

      Year Publication
    2020 A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
    Hasan, Rajibul and Abdunurova, Assem (2020) A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants AIRSI2020 [full-text] [Details]

    Conference Contributions

      Year Publication
    2019 Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market.
    de Kervenoael, Ronan, Rajibul Hasan, and Thomas Millet (2019) Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market. [Oral Presentation], EURAM, Lisbon, Portugal [Details]
    2018 Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market.
    Hasan, Rajibul , Professor Ben Lowe, and Dr Dan Petrovici (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. [Oral Presentation], Academy of International Business, United States of America [Details]
    2018 Connecting with Consumers in Subsistence Marketplaces.
    Lowe, Professor Ben , Sullivan-Mort Gillian, and Rajibul Hasan (2018) Connecting with Consumers in Subsistence Marketplaces. [Oral Presentation], Academy of Marketing Science (AMS) World Marketing Congress, Australia [Details]
    2018 Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View.
    Hasan, Rajibul , Professor Ben Lowe, and Dan Petrovici (2018) Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View. [Oral Presentation], 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE, Porto, Portugal [Details]
    2017 An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid.
    Hasan, Rajibul , Professor Ben Lowe, and Dr Dan Petrovici (2017) An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid. [Oral Presentation], Academy of Marketing Science (AMS) World Marketing Congress, New Zealand [Details]
    2017 Consumer Adoption of Innovations in the Bottom-ofthe- Pyramid: Empirical Evidence from Two Services in Bangladesh.
    Hasan, Rajibul , Professor Ben Lowe, and Dr Dan Petrovici (2017) Consumer Adoption of Innovations in the Bottom-ofthe- Pyramid: Empirical Evidence from Two Services in Bangladesh. [Oral Presentation], Royal Bank International Research Seminar, Canada [Details]
    2016 Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid.
    Hasan, Rajibul , Ben Lowe, and Dan Petrovici (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. [Oral Presentation], Academy of Marketing Conference, Paris, France [Details]
    2016 Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models.
    Hasan, Rajibul , Ben Lowe, and Dan Petrovici (2016) Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models. [Oral Presentation], Academy of Marketing Science (AMS) World Marketing Congress, Paris, France [Details]
    2015 Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP).
    Hasan, Rajibul , Ben Lowe, and Dan Petrovici (2015) Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP). [Oral Presentation], Academy of Marketing Conference, Limerick, Ireland [Details]

    Editorial

      Year Publication
    2021 Technological transformation in culinary tourism: a stakeholder causal scope analysis for knowledge management, destination identity and place management.
    Vukovic,Darko B.; Vrontis, Demetris; Shams,S.M. Riad; Hasan; Md Rajibul (2021) Technological transformation in culinary tourism: a stakeholder causal scope analysis for knowledge management, destination identity and place management. Editorial [DOI] [Details]

    Article

      Year Publication
    2021 Can chatbots help companies deal with social distancing measures?.
    Hasan, Md Rajibul (2021) Can chatbots help companies deal with social distancing measures?. Article [Details]
    2018 Vidéos en ligne : une addiction orchestrée.
    Hasan, Rajibul (2018) Vidéos en ligne : une addiction orchestrée. Article [Details]
    2018 Pourquoi un coup d’œil sur une vidéo se transforme si souvent en 3 heures de “binge watching”.
    Hasan, Rajibul (2018) Pourquoi un coup d’œil sur une vidéo se transforme si souvent en 3 heures de “binge watching”. Article [Details]

    Blog

      Year Publication
    2021 What’s going on with Facebook after the outage and whistle-blowing?.
    Hasan, Rajibul (2021) What’s going on with Facebook after the outage and whistle-blowing?. Blog [DOI] [Details]
    2021 What shapes of robots are preferred by consumers in hospitality services?.
    Hasan, Rajibul (2021) What shapes of robots are preferred by consumers in hospitality services?. Blog [Details]
    2021 Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s).
    Hasan, Rajibul (2021) Text mining the tweets to understand peoples’ feelings towards a brand (Example: Ben & Jerry’s). Blog [Details]
    2021 Deep Learning can be used to Investigate the Digital Behaviour of consumers.
    Hasan,Rajibul (2021) Deep Learning can be used to Investigate the Digital Behaviour of consumers. Blog [Details]
    2021 Social Influences on Social Media and Its Influence on Consumer Behaviors.
    Hasan, Rajibul (2021) Social Influences on Social Media and Its Influence on Consumer Behaviors. Blog [Details]
    2021 3 important tips to consider for your Influencer Marketing.
    Hasan, Rajibul (2021) 3 important tips to consider for your Influencer Marketing. Blog [Details]
    2021 Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies.
    Hasan,Rajibul (2021) Pre-Purchasing and Post- Purchasing Travel Behavior of Consumers on Social Media-Tools for your Social Media Strategies. Blog [Details]
    2021 Text Mining can be used to monitor social media.
    Hasan, Rajibul (2021) Text Mining can be used to monitor social media. Blog [Details]