Dr Gwen Bouvier

Media Studies

Lecturer

Education House
2nd Floor
2.2.4
(01) 474 7224

Biography

Dr Gwen Bouvier ( https://orcid.org/0000-0003-1855-4258) joined Maynooth University in 2017.  Her teaching in the second year considers qualitative research methods, with a special focus on social media and online data, and a subsequent module presents an introduction to media theory. The third year module Social Media and Digital Storytelling connects changes in journalism to social media and technologies like AI. The third year module Digital Communication and Design looks at visual features of online texts. 

Administratively, Dr Bouvier is the head of second year, and she is the co-coordinator for the MA and the departmental PhD programme. She is also responsible for the social media promotion of the BA Media studies and the MA Critical and Creative Media, as well as being the library liaison. Finally, she is a member of the Research and PG Student Progress Committee, and the Undergraduate Teaching and Learning Committee.

Her main areas of research interest are social media, civic debate, journalism, discourse and social semiotics. Dr Bouvier's publications have drawn on multimodal and Critical Discourse analysis. 
She is currently the Associate Editor for Social Semiotics and the Reviews Editor for the Journal of Multicultural Discourses, and sits on other editorial boards.
 

Prior to coming to Maynooth University she was an Associate Professor and head of the MA Journalism Connected at Orebro University, Sweden, and has previously taught at Metropolitan University, University of South Wales, Leicester University, UK and Zayed University, UAE.

Research Interests

Gwen Bouvier researches on social media, news, social semiotics and Critical Discourse Studies.  She is interested in changes concerning journalism in the digital media landscape, as well as issues of news consumption on social media and how this is changing civic debate and society.  Her publications have focused on these topics, as well as on fashion as discourse.  

Her latest publications include Bouvier, G. (ed) (2016) Discourse and Social Media, London: Routledge;  Bouvier, G. and Machin, D. (2018) ‘Critical Discourse Analysis and the Challenge of Social Media: The Case of News Texts’, Review of Communication, special issue CDS and/in Communication: Theories, Methodologies, and Pedagogies at the Intersections, 18(3): 178-192; Bouvier, G. (2018) ‘Clothing and meaning making: a multimodal approach to the women’s abayas’, Visual Communication, 17(2): 187-207; and Bouvier, G. (2019) ‘How Journalists Source Trending Social Media Feeds: A Critical Discourse Perspective on Twitter’, Journalism Studies, 20(2): 212-231.

Book Chapters

  Year Publication
2014 'British press photographs and the misrepresentation of the 2011 'uprising' in Libya: A Content Analysis'
Bouvier, G (2014) 'British press photographs and the misrepresentation of the 2011 'uprising' in Libya: A Content Analysis' In: VISUAL COMMUNICATION. BERLIN: WALTER DE GRUYTER GMBH. [Details]
2013 'How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach'
Gwen Bouvier and David Machin (2013) 'How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach' In: Pennock-Spek, B. and Del Saz Rubio, M.M (eds). The Multimodal Analysis of Television Commercials. Valencia: University of Valencia Press. [Details]
2007 'Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event'
Gwen Bouvier (2007) 'Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event' In: T. Pludowski (eds). How the World's News Media Reacted to 9/11. Spokane, WA: Marquette Books. [Details]

Edited Books

  Year Publication
2016 Discourse and Social Media
Gwen Bouvier (Ed.). (2016) Discourse and Social Media London: Routledge. [Details]

Peer Reviewed Journals

  Year Publication
2018 'Critical Discourse Analysis and the Challenge of Social Media: The Case of News Texts'
Bouvier, Gwen and Machin, David (2018) 'Critical Discourse Analysis and the Challenge of Social Media: The Case of News Texts'. Review of Communication, 18 (3):178-192 [DOI] [Details]
2017 'Clothing and meaning making: a multimodal approach to the women’s abayas’'
Bouvier, Gwen (2017) 'Clothing and meaning making: a multimodal approach to the women’s abayas’'. Visual Communication, [DOI] [Details]
2017 'How Journalists Source Trending Social Media Feeds: A Critical Discourse Perspective on Twitter’'
Bouvier, Gwen (2017) 'How Journalists Source Trending Social Media Feeds: A Critical Discourse Perspective on Twitter’'. Journalism Studies, 17 (2):187-207 [DOI] [Details]
2016 'Discourse in clothing: the social semiotics of modesty and chic in hijab fashion'
Bouvier, G (2016) 'Discourse in clothing: the social semiotics of modesty and chic in hijab fashion'. Gender and Language, 10 :364-385 [DOI] [Details]
2016 'Social Media and its Impact on Intercultural Communication: The Challenges for a Discourse Approach'
Bouvier, G. (2016) 'Social Media and its Impact on Intercultural Communication: The Challenges for a Discourse Approach'. 34 (3):57-66 [Details]
2015 'What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?'
Bouvier, G (2015) 'What is a discourse approach to Twitter, Facebook, YouTube and other social media: connecting with other academic fields?'. Journal of Multicultural Discourses, 10 :149-162 [DOI] [Details]
2012 'Cross-Cultural Communication: Arab and Welsh students’ use of Facebook'
Barry, W and Bouvier, G. (2012) 'Cross-Cultural Communication: Arab and Welsh students’ use of Facebook'. Journal of Arab & Muslim Media Research, 4 (2-3):165-184 [Details]
2012 'How Facebook Users Select Identity Categories for Self-presentation'
Bouvier, Gwen (2012) 'How Facebook Users Select Identity Categories for Self-presentation'. Journal of Multicultural Discourses, 10 (2):149-162 [DOI] [Details]
2005 'Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event'
Bouvier, Gwen (2005) 'Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event'. 1 (4):19-43 [Details]

Teaching Interests

2018 - 2019 Social Media and Digital Storytelling (BA) Digital Communication and Design (BA) Researching Media (BA) Analysing Media (BA) Maynooth University

2017 - 2018 Social Media and Digital Reporting (BA) Researching Media (BA) Analysing Media (BA) Maynooth University
               
2016 - 2017 Social Media and Digital Storytelling (MA) Introduction to Journalism Studies (MA) International Journalism (MA) Research Methodology (MA) Visual Communication (BA) Örebro University
   
2015 - 2016 Media and Cultural Criticism (BA) Media Lab I (BA) Zayed University  
   
2014 - 2015 Introduction to Communication Research (MA) Media and Cultural Criticism (BA) Media Lab I (BA) Zayed University
   
2012 - 2013 International Media (BA) Professional Practice (MA) Introduction to Media Theory (BA) University of South Wales
   
2011 - 2012 International Media (BA) Professional Practice (MA) Introduction to Media Theory (BA) University of South Wales
   
2010 - 2011 International Media (BA) National identity, Heritage & Imagined communities (BA) Core Concepts (BA) Researching Media, Culture & Communications University of South Wales
   
2009 - 2010 International Media (BA) Perspectives (BA) Core Concepts (BA) Contemporary Popular TV (BA) TV Genres (BA) Introduction to Media Theory (BA) University of South Wales
   
2006 - 2007 Journalism (BA) Media, Culture & Society (BA) London Metropolitan University  
   
2005 - 2006 Media Studies (AS) Cherwell College Oxford
   
2003 - 2005   American Network Television (BA) Film Studies (BA) Media and Society (BA) Television (BA) Aberystwyth University (seminars & guest lecturing)