The School of Business is delighted to invite you to a guest lecture by Professor Thomas Clauß (Philipps-Universität Marburg) on ‘Strategic Agility, Business Model Innovation and Firm Performance’.
Business model innovation has been identified as a fruitful way to increase competitive advantage for firms and has therefore evolved as a new unit of analysis in academic research. Recent literature calls for more empirical research on the holistic enablers and performance consequences of business model innovation.
We address this research gap empirically. Based on dynamic capability theory, we identify the three dimensions of strategic agility, namely strategic sensitivity, leadership unity and resource fluidity as enablers of business model innovation and firm performance. Our theoretical model is tested based on survey data of 432 firms in the electronics industry. Our study empirically shows that these three dimensions of strategic agility can foster business model innovation.
We find that leadership unity and strategic sensitivity positively influences all of the business model innovation dimensions, while resource fluidity only has an impact on value proposition innovation and value creation innovation. Furthermore, we find varying effects of business model innovation on performance. Value proposition innovation and value creation innovation lead to better performance by firms. Counterintuitively, value capture innovation can actually harm a firm’s immediate performance. We further explore the negative performance effect of value capture innovation through semi-structured interviews.
About the Speaker
Professor Thomas is Assistant Professor in Business Administration at Philipps-Universität Marburg in Germany, focussing on Management. He studied Industrial Engineering and Economics at the University of Kassel and completed his doctorate at the University of Hamburg.
Thomas’ research interests lie in the interdisciplinary field of Innovative Value Creation Concepts. In addition to the strategic design of value creation co-operations, he focusses on the relevance of strategic service orientation as well as the management of business model innovations.
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