The AX1 Sessions: A Masterclass Series in Good Design & its transferability into the Higher Education Classroom
The Dean of Teaching and Learning is delighted to host this series of Masterclasses in conjunction with Dr Threase Kessie, Design Innovation.
All of the masterclasses will focus on understanding how professional designers have developed the skills of intellectual curiosity, creativity, adaptability, and empathy in their work, and how this understanding might help lecturers consider alternative ways of fostering these skills in the classroom.
We are delighted to welcome Graham Nolan, Head of Design Accenture Song Ireland, to lead this session entitled ‘Why Personas are Dead’, on Thursday 14th March at 2pm.
This interactive workshop will explore why we need to evolve towards thinking about user mindsets as dynamic descriptions of what motivates people to adopt, love and embrace our product and services design. Mindset driven research emerged from Fjord’s global research practice and has been applied to multiple industries and successfully helped a reappraisal of how we understand people and cluster like-minded groups together to drive a much deeper understanding of motivation and user problems. This talk will be supported by interactive workshop segments to support attendees to embrace and practise.
To attend, please register at our Eventbrite link.
Masterclass Series Details:
Thursday 14 March – Graham Nolan, Head of Design Accenture Song Ireland - 'Why Personas are Dead'
AX1 Sessions 2
TBC – Eilis Skelly, Insight Innovate
TBC – Trevor Vaugh, Public Service Design Lead
Time:
All masterclasses will take place from 2pm to 4pm
Venue:
AX1, Auxilia Building, North Campus.
Each of the speakers will prepare a Design Thinking exercise which will be completed by the attendees at the end of each masterclass, which will see them consider how they could transfer what they have learned about fostering in intellectual curiosity, creativity, adaptability and empathy, and how they could apply this to their own Teaching and Learning.
Seminar Series Poster 2023-2024