New Publication - The Shakespeare User: Critical and Creative Appropriations in a Networked Culture

The Shakespears User cover
Thursday, October 5, 2017 - 13:15

The Shakespeare User: Critical and Creative Appropriations in a Networked Culture (Palgrave 2017) is a new essay collection that includes a chapter by Maynooth University staff member Dr Stephen O’Neill, entitled “Theorizing User Agency in YouTube Shakespeare.” The chapter considers Shakespeare and YouTube as catalysts for an individual self-efficacy and expression but also argues that YouTube’s commercial logic and its algorithmic systems must be included as ineluctable factors of user agency. This dialogic approach reveals how individuals ‘become’ through Shakespeare but also through mediating technologies themselves, as these shape and determine the seemingly stable, sovereign individual user. The chapter thus identifies the challenges and potentialities within humanist and posthumanist perspectives on YouTube Shakespeare.
https://www.palgrave.com/de/book/9783319610146