Why study Business – Marketing
Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the marketing subject.
The Maynooth approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture.