Why study Design Innovation/ Product Design
Successful innovators gain market differentiation and distinctive winning advantage from early-stage innovation research, i.e. uncovering a deep understanding of user needs, social trends and clear new insights. Design Innovation matches actionable insights with organisational strategies and capabilities to deliver differentiating new concepts.
Design Innovation at Maynooth offers a diverse and exploratory learning experience, guided by a lecturing team made up of specialists with extensive industry experience across product, graphic, engineering, electronic, furniture, medical and sports equipment design.