Dr Iain Macdonald

Design Innovation, EDEN

Head of Department
Associate Professor

Rye Hall
2nd
D
(01) 708 6704

Biography

Dr Iain Macdonald is Associate Professor and Head of Department of Design Innovation. He has recently joined from Edinburgh Napier University where as Associate Professor he held the post of Subject Group Leader Design • Photography • Advertising, Programme Leader MSc Creative Advertising and taught on the multi-award winning BDes (Hons) Graphic Design programme. He has also held the posts of Associate Dean Design and Screen at London College of Communication, University of the Arts London.

He has over 25 years of creative industry experience as an award winning television graphic designer at BBC Television, and as a film and commercials director at The Moving Picture Company. Since 2010 he has worked as a research academic using film and photography to document and examine design pedagogy, art practice and community co-design in the UK and internationally in Mozambique.

Research Interests

Iain is currently working as a co-PI on a funded Design/Applied Science interdisciplinary research project to develop new ways to visualise immunology concepts for different audiences. Recent research collaborations have taken him to Mozambique to develop co-designed health education communication with UNICEF partners and research students.

He is published in the research fields of motion graphic design, immersive storytelling, intercultural competency, co-design and design pedagogy.

Books

  Year Publication
2016 Hybrid practices in moving image design: Methods of heritage and digital production in motion graphics.
Macdonald I. (2016) Hybrid practices in moving image design: Methods of heritage and digital production in motion graphics. [DOI] [Details]

Book Chapters

  Year Publication
2016 'Developing intercultural competencies and new perspectives on graphic design pedagogy through international volunteering'
Macdonald, I., MacLeod, M. (2016) 'Developing intercultural competencies and new perspectives on graphic design pedagogy through international volunteering' In: Christine Penman and Monika Foster (eds). Innovations in Learning and Teaching. Edinburgh: Merchiston Publishing. [IR Link] [Details]

Peer Reviewed Journals

  Year Publication
2018 'Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens'
Macdonald I.;MacLeod M. (2018) 'Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens'. International Journal of Art and Design Education, 37 (2):312-324 [DOI] [IR Link] [Details]
2018 'Learning from the Locals: how can co-design support malaria education in a post-colonial environment?'
Macdonald, I., MacLeod, M. (2018) 'Learning from the Locals: how can co-design support malaria education in a post-colonial environment?'. 2 (1) [DOI] [Details]
2015 'Designing to Engage a Television Audience: how are different media used in tv ident creation?'
Macdonald, I (2015) 'Designing to Engage a Television Audience: how are different media used in tv ident creation?'. 5 (2) [DOI] [Details]
2014 'Cultural change in the creative industries: A case study of BBC graphic design from 1990-2011'
Macdonald I. (2014) 'Cultural change in the creative industries: A case study of BBC graphic design from 1990-2011'. Visual Communication, 13 (1):31-49 [DOI] [IR Link] [Details]
2012 'Why Throw the Negs Out with the Bathwater? A Study of Students' Attitudes to Digital and Film Photographic Media'
Macdonald I. (2012) 'Why Throw the Negs Out with the Bathwater? A Study of Students' Attitudes to Digital and Film Photographic Media'. International Journal of Art and Design Education, 31 (2):191-211 [DOI] [IR Link] [Details]

Conference Publications

  Year Publication
2017 Developing intercultural competencies and new perspectives on graphic design pedagogy through international volunteering
Macdonald, I., MacLeod, M. (2017) Developing intercultural competencies and new perspectives on graphic design pedagogy through international volunteering Design 4 Health [IR Link] [Details]
2015 How can design education develop intercultural competencies for professional practice and global citizenship?
Macdonald, I., MacLeod, M. (2015) How can design education develop intercultural competencies for professional practice and global citizenship? DRS CUMULUS International Design Educators Milan, Italy, [Details]
2013 Digital gardens with real toads in them: the place of heritage media in a digital art and design education
Macdonald, I. (2013) Digital gardens with real toads in them: the place of heritage media in a digital art and design education DRS CUMULUS International Design Educators [Details]

Conference Contributions

  Year Publication
2015 Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.
Macdonald, I. (2015) Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship. [International Refereed Conference], CUMULUS International Design Educators, Hong Kong [Details]
2015 Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.
Macdonald, I. (2015) Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship. [International Refereed Conference], Society of Research in Higher Education Conference, Newport, Wales [Details]
2014 Re-constructing “Culture of Learning” – International Student Experiences in China and the UK’.
Macdonald, I., Foster, M., Firth, R., Zhou, V. (2014) Re-constructing “Culture of Learning” – International Student Experiences in China and the UK’. [National Refereed Conference Paper], UK HEA Annual Conference, Aston University, Birmingham, UK [Details]

Honours and Awards

  Year Title Awarding Body
1999 British Academy Awards Nomination BAFTA
1995 Best Title Sequence - Silver International Broadcast Designers Association
1997 Best Title Sequence -Bronze International Broadcast Designers Association

Professional Associations

  Association Function From / To
UK Higher Education Academy Senior Fellow 01-AUG-11 /
Chartered Society of Designers Member 01-AUG-11 /

Teaching Interests

My greatest achievements have been my students, many have won international awards, including a D&AD Black Pencil, and a large majority are employed in the creative industries achieving their dreams from Leith to London, New York to New Delhi. I have taught across both the award winning MSc Creative Advertising and BDes (Hons) and MA Graphic Design programmes at Edinburgh Napier University drawing on my professional expertise in motion graphic design and directing commercials.

My particular interests in design pedagogy are focussed on interdisciplinary working, industry engagement, and enhancing learning through virtual spaces, networks and multimedia.