Award Type and NFQ level : TAUGHT MASTERS (9)

CAO/PAC code : MH87D

CAO Points :

Closing Date : 30 June 2022

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The MSc Marketing is for the non-business graduate who is interested in how individuals and organisations (including governments) interact in the marketplace for goods and services. Marketing plays a key role in value creation for not only customers and businesses but also for society. Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Recent market reports have demonstrated that consumers are becoming more discerning and also have more information at their fingertips about products and services. For organisations to compete in this increasingly internationalised and competitive market, they need to have a strong marketing function. This function considers issues such as communications with customers and the behaviours of prospective and current customers. How organisations operate in a digital environment is an integral part of Marketing and as such it is a key feature of the programme integrated throughout the offering.

Additional Resources 

Please check out the Postgraduate Open Day Page for details on our upcoming open days and postgraduate information and resources shared at previous open days which includes information on Fees, Funding, Scholarships and Student Life.

Course Commences
September 2022



Candidates should have a minimum 2.2 grade honours (level 8) degree in a non-business discipline. International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 5 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.


Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.

National University of Ireland Maynooth’s TOEFL code is 8850

Course Duration: 2 Years (24 Months) Part-Time

The programme runs in block mode with two taught modules in semesters 1 and 2 for both years, and then a Business Research Project  for the final semester. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme. Modules are delivered over two semesters (September-January & February-May) with the Business Research Project conducted in the second year. The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every month, followed by less structured supervision contact for the Business Research Project.

Course Duration: 2 years part-time

The programme develops future executives in the specific area of marketing for organisations in all sectors, across the economy. The course material takes a broad, cross-sectoral, and international approach focussing on key skills to enhance employability. Accordingly, the course prepares graduates for a wide range of roles and organisations. Students also take a career management module designed to enhance employability at the outset and throughout their career. Work Placement and Business Research Project options are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work. All students on this MSc are entitled to free Graduate membership of the IMCA (Institute of Management Consultants & Advisors) for the duration of the programme and for the 12 months following completion.

Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at 

PAC Code

The following information should be forwarded to PAC, 1 Courthouse Square, Galway or uploaded to your online application form:

Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of birth certificate or valid passport.

Helpful information and guides to making an application, uploading documents, and accepting an offer are available at this link: How to apply.


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