The MSc Marketing is for the non-business graduate who is interested in how individuals and organisations (including governments) interact in the marketplace for goods and services. Marketing plays a key role in value creation for not only customers and businesses but also for society. Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Recent market reports have demonstrated that consumers are becoming more discerning and also have more information at their fingertips about products and services. For organisations to compete in this increasingly internationalised and competitive market, they need to have a strong marketing function. This function considers issues such as communications with customers and the behaviours of prospective and current customers. How organizations operate in a digital environment is an integral part of Marketing and as such it is a key feature of the programme integrated throughout the offering.
Candidates should have a minimum 2.2 grade honours (level 8) degree in a non-business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 5 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.
Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.
National University of Ireland Maynooth’s TOEFL code is 8850
The programme runs in block mode with two taught modules in semesters 1 and 2 for both years, and then a Business Research Project for the final semester. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme. Modules are delivered over two semesters (September-January & February-May) with the Business Research Project conducted in the second year. The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every month, followed by less structured supervision contact for the Business Research Project.
Online application only http://www.pac.ie/maynoothuniversity
The following information should be forwarded to PAC, 1 Courthouse Square, Galway or uploaded to your online application form:
Certified copies of all official transcripts of results for all non-Maynooth University qualifications listed MUST accompany the application. Failure to do so will delay your application being processed. Non-Maynooth University students are asked to provide two academic references and a copy of birth certificate or valid passport.