Friday, December 8, 2017 - 16:00
Professor Joseph Coughlan has written an opinion piece for RTÉ Brainstorm, RTÉ's new online and digital hub for new thinking, ideas and perspectives on Ireland and the world.
The piece, ‘Is it Christmas yet? Music's role in making cash registers ring’, discusses retailers’ knowledge that the music they play in-store has a huge effect on business, not just at Christmas, but all year round.
Professor Coughlan is the Professor of Marketing at Maynooth University School of Business. His core research area is in how organisations build and sustain mutually beneficial relationships and his work on this and other marketing related topics has been published in international peer reviewed journals.
RTÉ Brainstorm is a unique partnership with seven Irish third-level institutions, and provides academics and researchers with an important platform to bring new thinking, ideas and perspectives in their areas of expertise into the public domain via RTÉ.ie.