Northern Kentucky University Meets Maynooth University

Friday, March 9, 2018 - 14:30

On Wednesday, 7 March 2018, School of Business Marketing students welcomed their colleagues from Haile Business School at Northern Kentucky University to their lecture in Integrated Marketing Communications. Both sets of students have been working together in virtual teams to produce a cross cultural marketing project over a four week period in Semester 2. This virtual team experience challenged the students to manage not only the core requirement of work, but also the challenge of time management, virtual technologies and any cross cultural differences.
 
"We have been very fortunate that we have a fantastic relationship with Professor Denise Luethge and her team at Haile Business School, Northern Kentucky University, which has afforded both Maynooth students and NKU students, this authentic project experience of working in virtual teams to discuss / develop marketing solutions. The students build rapport with each other, with the added bonus that they do meet each other in person after the virtual project is concluded".
Marketing Lecturer, Dr Christina O'Connor, Maynooth University School of Business.
 
Pictured above are MN227 Integrated Marketing Communications students interacting with Haile Business School students from Northern Kentucky University.