Dr Richa Chugh Joins the School of Business

Friday, February 17, 2017 - 09:30

Dr Richa Chugh joins the Maynooth University School of Business.
 
Richa earned her PhD in International Business from Victoria University of Wellington, specialising in International Business. She holds an MSc in International Marketing Management from the University of Leeds (UK) and a BA in History from the University of Delhi (India). Prior to joining the School of Business, Richa taught International Business and Marketing at Victoria University of Wellington and Massey University (New Zealand).
 
Dr Richa Chugh’s research focuses on exploring the role of socio-psychological factors on performance in the domains of international business strategy and business-to-business (B2B) marketing. She conducts both qualitative and quantitative research in the area of export performance and B2B marketing with a focus on customer reacquisition. She has published her research in journals such as the European Journal of Marketing and the Journal of Business and Industrial Marketing. She has presented her work at international conferences including the Society of Marketing Advances, Industrial Marketing, and Purchasing Group Conference amongst others.