Dr Gillian Moran

School of Business

Lecturer / Assistant Professor

School of Business Building
2
(01) 474 7754

Biography

Gillian is a Lecturer in Marketing in the School of Business, Maynooth University.  Her teaching interests are in the areas of marketing communications, digital marketing, and branding.  Gillian's research interests include brand communications, online word of mouth (eWOM), digital marketing and social media engagement.  Her research has been published in the Journal of Advertising Research, Journal of Marketing Communications, and presented at national and international conferences.  

Research Interests

Gillian's research interests lie in how brands are using social media and digital marketing to connect with and engage consumers. Current areas of research include:
  • Customer-brand engagement in the social media environment
  • Content marketing strategy development
  • Virality triggers and e-word of mouth

Peer Reviewed Journals

  Year Publication
2017 'eWOM credibility on social networking sites: A framework'
Moran, G. and Muzellec, L. (2017) 'eWOM credibility on social networking sites: A framework'. Journal of Marketing Communications, 23 (2):149-161 [DOI] [IR Link] [Details]
2014 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making'
Moran, G;Muzellec, L;Nolan, E (2014) 'Consumer Moments of Truth In the Digital Context How Search and E-Word of Mouth Can Fuel Consumer Decision Making'. Journal of Advertising Research, 54 :200-204 [DOI] [IR Link] [Details]