Dr Christian Martin

School of Business

Lecturer
Assistant Professor

School of Business Building
28
(01 ) 474 7573

Biography

Christian Martin lectures across different modules in Marketing. His teaching interests are consumer behavior, research methods, branding, and international aspects of marketing. Christian's research interests are in the areas of human values and identities with a specific focus on human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs. His research draws on and combines insights from marketing, as well as social and environmental psychology. In his research, Christian frequently uses experimental as well as survey research designs. Christian has completed a bank apprenticeship and worked in the banking sector in Germany before pursuing an academic career.

Research Interests

Christian's research focuses on topics related to human-nature interaction, sustainable and materialistic consumption, consumer well-being, and the measurement of psychological constructs. Among others, Christian currently studies the following questions:
  • Why do consumers differ in the importance they assign to environmental protection in their behavior?
  • Why do consumers on average assign more (less) importance to material possessions when they are young (old)?
  • How can consumers' environmental identities be conceptualized and measured best?
  • Is there a tension between materialistic tendencies and environmental friendliness in consumers and what are the consequences if there is one?

Peer Reviewed Journals

  Year Publication
2019 'Age-Related Changes in Materialism in Adults--A Self-Uncertainty Perspective'
Christian Martin, Sandor Czellar, Mario Pandelaere (2019) 'Age-Related Changes in Materialism in Adults--A Self-Uncertainty Perspective'. Journal of Research in Personality, 78 :16-24 [DOI] [Details]
2019 'Being green in a materialistic world: Consequences for subjective well‐being'
Pia Furchheim, Christian Martin, Felicitas Morhart (2019) 'Being green in a materialistic world: Consequences for subjective well‐being'. Psychology and Marketing, [DOI] [Details]
2017 'Where do biospheric values come from? A connectedness to nature perspective'
Christian Martin, Sandor Czellar (2017) 'Where do biospheric values come from? A connectedness to nature perspective'. Journal of Environmental Psychology, 52 :56-68 [DOI] [IR Link] [Details]
2016 'The extended Inclusion of Nature in Self scale'
Christian Martin, Sandor Czellar (2016) 'The extended Inclusion of Nature in Self scale'. Journal of Environmental Psychology, 47 :181-194 [DOI] [Details]

Conference Contributions

  Year Publication
2019 The influence of salient environmental identities on organic food consumption.
Czellar, S., Rahmani, L., Clergue, V., Martin, C. (2019) The influence of salient environmental identities on organic food consumption. [Oral Presentation], International Conference on Environmental Psychology, Plymouth [Details]
2019 Environmental Identity and Sustainable Consumption.
Czellar, S., Rahmani, L., Clergue, V., Martin, C. (2019) Environmental Identity and Sustainable Consumption. [Oral Presentation], World Resources Forum, Geneva [Details]
2019 The Importance of Consumer Environmental Identity in Marketing Contexts.
Czellar, S., Rahmani, L., Martin, C., Clergue, V. (2019) The Importance of Consumer Environmental Identity in Marketing Contexts. [Poster Presentation], European Marketing Academy Conference (EMAC), Hamburg [Details]
2018 Being Green in a Materialistic World – Consequences for Subjective Well-Being.
Furchheim, P., Martin, C., Morhart, F. (2018) Being Green in a Materialistic World – Consequences for Subjective Well-Being. [Oral Presentation], ICAR Symposium, Almeria, Spain [Details]
2018 Materialism versus Green Values – Revisiting Research on Value Conflicts.
Furchheim, P., Martin, C., Morhart, F. (2018) Materialism versus Green Values – Revisiting Research on Value Conflicts. [Oral Presentation], American Marketing Association (AMA) Winter Conference, New Orleans, LA [Details]
2018 A Comprehensive Model of Consequences of a Value Conflict on Well-Being.
Furchheim, P., Martin, C., Morhart, F. (2018) A Comprehensive Model of Consequences of a Value Conflict on Well-Being. [Oral Presentation], European Marketing Academy Conference (EMAC), Glasgow, UK [Details]
2017 Introducing the Green Materialist – A Segmentation Analysis of European and North American consumers.
Furchheim, P., Martin, C., Morhart, F. (2017) Introducing the Green Materialist – A Segmentation Analysis of European and North American consumers. [Oral Presentation], Swiss Psychological Society Conference (SPS), Lausanne, Switzerland [Details]
2017 Introducing The Green Materialist – A Cluster Analysis Of North American And Swiss Consumer Populations.
Martin, C., Furchheim, P., Morhart, F. (2017) Introducing The Green Materialist – A Cluster Analysis Of North American And Swiss Consumer Populations. [Oral Presentation], European Marketing Academy Conference (EMAC), Groningen, Netherlands [Details]
2016 Age-Related Changes in Materialism in Adults – A Psychological Insecurities Perspective.
Martin, C., Czellar, S. (2016) Age-Related Changes in Materialism in Adults – A Psychological Insecurities Perspective. [Poster Presentation], Association for Consumer Research Conference (ACR), Berlin, Germany [Details]
2016 Materialism, Green Values, and Well-Being: A Conflicting Values Perspective.
Furchheim, P., Martin, C., Morhart, F. (2016) Materialism, Green Values, and Well-Being: A Conflicting Values Perspective. [Poster Presentation], Association for Consumer Research Conference (ACR), Berlin, Germany [Details]
2015 Exploring the role of consumers’ self-nature connection as an antecedent of green values.
Martin, C., Czellar, S. (2015) Exploring the role of consumers’ self-nature connection as an antecedent of green values. [Oral Presentation], European Marketing Academy Conference (EMAC), Leuven, Belgium [Details]
2015 Measuring materialistic mindsets: Development of an implicit measure of materialism.
Martin C., Furchheim P., Shrum L.J., Hellwig K. (2015) Measuring materialistic mindsets: Development of an implicit measure of materialism. [Oral Presentation], Society for Consumer Psychology (SCP) International Conference, Vienna, Austria [Details]
2014 The applicability of self-nature connection measures in consumer research.
Martin, C., Czellar, S. (2014) The applicability of self-nature connection measures in consumer research. [Poster Presentation], Association for Consumer Research Conference (ACR), Baltimore, MD [Details]
2014 Existential insecurity and materialism – New insights from a dispositional approach.
Martin, C. (2014) Existential insecurity and materialism – New insights from a dispositional approach. [Poster Presentation], Society for Consumer Psychology Conference (SCP), Miami, FL [Details]
2014 Investigating the potential of the ‘Inclusion of Nature in Self’ scale for market segmentation.
Martin, C., Czellar, S. (2014) Investigating the potential of the ‘Inclusion of Nature in Self’ scale for market segmentation. [Oral Presentation], British Academy of Management Conference (BAM), Belfast, UK [Details]
2014 Green values mediate the relationship between self-nature connection and green behavior.
Martin, C., Czellar, S. (2014) Green values mediate the relationship between self-nature connection and green behavior. [Oral Presentation], British Academy of Management Conference (BAM) Doctoral Symposium, Belfast, UK [Details]
2014 The safety of (status) objects: An investigation of how status consumption buffers existential insecurity in materialistic consumers.
Martin, C. (2014) The safety of (status) objects: An investigation of how status consumption buffers existential insecurity in materialistic consumers. [Oral Presentation], European Marketing Academy Conference (EMAC), Valencia, Spain [Details]
2013 Causes and consequences of existential anxiety in consumers – Essays on terror management theory and consumer behavior.
Martin, C. (2013) Causes and consequences of existential anxiety in consumers – Essays on terror management theory and consumer behavior. [Oral Presentation], European Marketing Academy Conference (EMAC) Doctoral Colloquium, Istanbul, Turkey [Details]
2012 Personal death-thought accessibility: A mediating mechanism between self-esteem and risky consumer behaviors?.
Czellar, S., Lebar, C., Martin, C., Fazio, R. H. (2012) Personal death-thought accessibility: A mediating mechanism between self-esteem and risky consumer behaviors?. [Poster Presentation], Association for Consumer Research Conference (ACR), Vancouver, Canada [Details]
2011 Determinants of successful buyer-seller-interactions: A conceptual framework of a salesperson’s interaction competence.
Blut, M., Martin, C., Schnöring, M., Schulte, V., & Woisetschläger, D. (2011) Determinants of successful buyer-seller-interactions: A conceptual framework of a salesperson’s interaction competence. [Poster Presentation], International RESER Conference, Hamburg, Germany [Details]