The Dean of Teaching and Learning Seminar Series is pleased to host the following events :

On Thursday 14th March we will host the next in the series – ‘The AX1 Sessions: A Masterclass Series in Good Design & its transferability into the Higher Education Classroom’ at 2pm in AX1, Auxilia Buidling.

We are delighted to welcome Graham Nolan, Head of Design Accenture Song Ireland, to lead this session entitled ‘Why Personas are Dead’. 
 
This interactive workshop will explore why we need to evolve towards thinking about user mindsets as dynamic descriptions of what motivates people to adopt, love and embrace our product and services design. Mindset driven research emerged from Fjord’s global research practice and has been applied to multiple industries and successfully helped a reappraisal of how we understand people and cluster like-minded groups together to drive a much deeper understanding of motivation and user problems. This talk will be supported by interactive workshop segments to support attendees to embrace and practise.

To attend, please register at our Eventbrite link.

All of the masterclasses will focus on understanding how professional designers have developed the skills of intellectual curiosity, creativity, adaptability, and empathy in their work, and how this understanding might help lecturers consider alternative ways of fostering these skills in the classroom.

See tab below for full details.